About Ben Rowland

Ben is writing The Apprenticeship Guidebook, publishing this summer with Trotman Indigo Publishing, which is aimed at students and careers advisors to help them navigate their way around apprenticeships. Ben is an advisor to commercial, government and non-profit organisations when they want to bring about human-focused transformation. He is an expert in how organisations find, recruit, develop and get the best out of their people – their most important asset. Ben has a particular interest in apprenticeships. He was the founder of Arch Apprentices, one of the UK’s top ten apprenticeship providers and the first apprenticeship programme to work with the likes of Google and Facebook. He helped to launch a number of new apprenticeship programmes, such as the world’s first ever digital marketing apprenticeship and data and business analyst programmes. As a parent of teenagers, he is acutely aware of the minefield and difficult choices facing people as they come up to leaving full time education.